You love him at Forbes.com blogging about a variety of energy issues – always with a unique perspective.

We asked Jim Conca, senior scientist at UFA Ventures, if he could bring that perspective to the small screen for a public service announcement about the importance of nuclear energy to a diverse energy mix. And he delivered.

Jim Conca featured in a public service announcement about the need for carbon-free nuclear energy.

In the 30-second spot, which can be found here, Conca explains that as an environmentalist who loves the good things energy brings to life, there must be a balance. We need full-time, or baseload, energy. But we also need to protect the environment. Carbon-free nuclear energy delivers on both fronts.

There is a growing movement to ensure our existing nuclear energy facilities across the country remain operating. Nuclear accounts for more than 60 percent of the clean energy produced in the U.S. We need all of that (and more) if we expect to meet future carbon reduction goals.

While on the subject, we encourage you to visit a new website called Nuclear Powers Illinois, from our friends at Exelon Generation. If you are not aware, Illinois is home to 11 nuclear reactors that are threatened by a market that doesn’t properly value the clean energy they produce.

They are working on developing a low-carbon portfolio standard as a solution.

Keeps the air clean.

Keeps the jobs (28,000) in Illinois.

A win-win.

(Posted by John Dobken)